How AI is transforming content marketing

If your marketing department isn’t turning to AI to make the content creation process more efficient, you’re falling behind. AI is dominating many industries, including content marketing. There are now a ton of useful AI content marketing tools out there for anything from creating blog posts to optimizing SEO strategies, shaping how to engage audiences and achieve your marketing goals. But how are marketing AI tools revolutionizing the playing field? And how can you use AI for marketing?

Don’t be afraid of AI. Here, we’ll walk you through how to become more comfortable with AI in content marketing.

AI content marketing is where you use AI marketing tools or artificial intelligence technologies to automate, scale, and optimize your content marketing efforts. Some examples would be:

AI can help improve your content if you use the AI marketing tools properly. When you combine human creativity and automation, you can achieve great results.

Here are the benefits of using AI in content marketing:

Some of the best AI tools for digital marketing can allow you to create blog posts, social media captions, emails, and other content faster than humans. This can increase the volume of your content. Through AI, you can automate repetitive tasks such as resizing images, fixing formatting, and other tedious tasks. Here are some tips on using AI in your creative work:

By using AI for marketing, you can revive and repurpose old content. For example, you can turn an old blog post into a video, which helps keep your content fresh.

AI can personalize content based on an individual’s preferences, interests, and past interactions with the brand. This AI-generated marketing content can create a more engaging experience for the client or customer that will resonate with them.

Many AI content marketing tools and AI workflows allow you to automate tedious tasks such as sending marketing newsletters. Allowing AI to take over tedious tasks saves time, so that you can work on more creative tasks.

You can boost your ROI by using AI to optimize decisions. Analyzing data such as demographics, purchase history, and behavior patterns can help you create content that is more likely to convert into sales. So, AI marketing content can be a cost-effective solution.

Here are some tips on how to use AI to streamline and optimize your content:

You can use AI content marketing tools to research which keywords you should use to boost your content. You can also use AI to find content that hasn’t been written about online. This will allow you to get into a new space before it becomes popular. Also, AI can analyze your competitor’s marketing strategy and compare it to your current strategy. Here is the prompt I entered into Semrush’s Content Marketing AI tool:

Here is the result:

As you can see, the tool gave you many topics that you can use for content.

AI can be used for many different types of content creation. AI marketing tools can create blog posts, social media posts, emails, newsletters, and more. It’s important to note that you need to provide a specific prompt so that the AI you’re using, whether it’s an AI image generator or an AI blog maker, knows exactly what you want. So make sure you mention important details about your audience and specify the goal of the email, what you want the format to be, the tone of voice, and other information.

Often, people rewrite their content to keep the information up to date and improve SEO and GEO. You might be wondering how to use AI in content marketing to rewrite your articles. The first thing you can do is use AI to find any outdated information in your content. You can also use it to analyze your posts and compare them to similar posts to see where you could improve your content. Just like AI can check for how you can improve your content, you can also use it to make sure that you keep the same tone throughout. This will help you have consistency in all your posts, which is essential for a brand.

Here is a paragraph entered into an AI tool:

After you’ve identified the issues, you can rewrite your content to improve readability and SEO.

Did you know you can use AI content marketing tools to build a content marketing strategy? Here’s how to use AI in content marketing. First, you need to define your:

After you’ve defined those, you can use AI marketing tools to create a strategy. Input these details and ask an AI marketing tool to suggest a plan. Once it gives you a plan, I suggest you check it carefully because you may need to refine and fix the offered strategy. This will give you the most use out of generative AI in marketing.

You can use AI marketing tools to come up with creative ideas. You can ask AI to expand on some key points that you already came up with, and you can also ask it to come up with facts and data to strengthen your text. If you need to reinforce your main points, you can also have the AI create case studies.

Plus, it can help you stay on top of content marketing trends and how to adopt them (e.g. POV content marketing).

Many AI tools do not give you real-time data on things you need to know for SEO, such as keywords, search intent, and more. However, several AI marketing tools will provide you with the data you need. AI SEO tools use software to support digital marketers’ SEO efforts, such as brainstorming, content optimization, strategy, and performance tracking.

One way you can use AI marketing tools is to generate different types of media. If you want to know how to use AI in content marketing and for generating media, here is some content you can generate:

If you want to use an AI tool to generate some of your content, you should research which tool works best for your needs. There are many paid and free AI tools for marketing available including DeepAI’s AI image generator.

Here are some tips for getting the best results when using AI in content marketing:

When researching how to use AI in content marketing, remember that you need to add a human touch to your content. You should always edit your content. This means treating the content that the AI tool you used as a draft instead of the final copy. You should also fact-check any content produced through AI. Another way to humanize your AI content is by using an AI humanizer to transform AI-generated text so it sounds more natural, or by adding personal examples and stories.

One method for transparency when using AI content marketing tools is to label AI-generated content. This will let the audience know that you are being transparent with them. Showing where your content comes from builds trust with your audience.

You should never upload sensitive information when using AI marketing tools. Even if you are not in a non-disclosure agreement with the client, uploading sensitive information is inappropriate. Customers and clients trust you with sensitive information, meaning you should protect that information.

Anytime you use AI content marketing tools, you should edit the content for tone, clarity, brand voice, accuracy, spelling, and grammar. You should also ensure you’re adding human touches to the content. Part of adding your unique voice is to check every AI-generated fact and look at every source. You should also question every conclusion when using AI for marketing content.

If you use AI content marketing tools, you should create AI guidelines you and your employees can follow. You want the guidelines to make sure AI-generated marketing content is up to your company’s standards and matches your brand.

Using AI for marketing is a controversial subject, so having questions about its role and impact on content marketing is only natural. Here, we’ll try to guide you so you can have more clarity on generative AI in marketing.

Let’s get a TLDR answer here, just in case you’re in a rush and don’t want to read everything above. You can use AI tools for marketing to:

Basically, it can work with you every step of the way.

Using AI for content marketing properly can help you with:

In short, marketing AI tools can make content marketing faster, smarter, and more responsive. They’re not replacing marketers. They’re empowering them to do more, better, and faster.

You don’t want your content to sound generic and give you results you didn’t ask for. Here’s a quick list of AI tools for content marketing personalization:

Of course, there are plenty of more AI-generated content platforms every creative should try. Explore them. Hopefully, these work out for you!

AI is empowering content marketers to efficiently and effectively create, distribute, and optimize content more than ever before. Even though AI offers many benefits, it’s essential to be transparent, ethical, and responsible. When you create guidelines and maintain human oversight, you can use AI to create meaningful engagement and achieve success in content marketing.

If you want to learn more about content marketing, check out the content marketing category on the Envato blog! And if you’re interested in AI specifically, discover the top AI tools for video creators and learn how to enhance your creative projects with AI.

Need marketing material? You’re in luck. A monthly subscription to Envato gives you access to unlimited downloads of millions of premium digital assets. This means logo templates, graphics, royalty-free music, and everything else you could ever need for your marketing efforts.

And, if you don’t find exactly what you need or have crazy ideas you want to bring to life, Envato has AI tools for marketing included with your subscription*. Video generation, image edits, voice generation, and even inspo generation can be yours!

*Not for Enterprise accounts.